adidas tennis clothing sale

adidas tennis clothing sale
adidas tennis clothing sale

The highly competitive apparel market, the brand gradually narrowing the gap

Starting from February, including Nike, Adidas, Anta, including many well-known sports brand has announced the annual report or quarterly. Overall, the various brands out of the economic crisis in the haze, but the speed of recovery is mixed, some brands have achieved positive growth in sales and profits, and some brands are still small decline.

Anta: 27% annual revenue growth

Anta early as February 24 announced the 2009 Annual Report. Last year, the ANTA sales revenue growth of 27%, reaching 5.874 billion yuan, the growth rate slightly higher than Li Ning, far better than Nike and Adidas. Increase in net profit is up 39.8% to 1.25 billion yuan. The company said in its annual report “Revenue growth was mainly due to the average wholesale price and retail price increase of products, product mix improvement and effective network expansion.” Substantial growth in net profit because it is, “to benefit from the strengthening and effective control of brand reputation and operating costs of products.”

ANTA also reached a strategic cooperation agreement with the Chinese Olympic Committee, in the period from 2009 to 2012, the Chinese delegation of athletes wearing sports clothing Anta important international events in the podium, including the Olympic Winter Games, Asian Games London Olympic Games, etc..

In addition, ANTA authorized retail outlets in Mainland China than the end of 2008 to increase the number of 924, reached 6591, which is an important reason why revenue growth last year.

ANTA has also said that, as to consolidate the leading position in second and third tier cities, the future will focus on the development of high growth potential of the region and further enhance the image and Yingyunnengli shop and shop Xiao, Yi Chixuyouhua all over the nationwide distribution network, plans to 2012 years to further expand distribution network to 7,200 stores, 300 shops and 600 children, family life, family sports store. Will continue to deepen in basketball, tennis and running sections of the market position and introduce a more personalized fashion and sports life of products to meet the preferences of young people.

Nike: 10% growth in Greater China

The world’s No. 1 sports brand Nike also announced March 18 its third-quarter report, as of February 28, the company’s third-quarter net income rose more than doubled to 496.4 million U.S. dollars, sales revenue increased year on year 6.6% to 4.73 billion U.S. dollars.

In the Greater China region, third quarter sales of 458 million U.S. dollars, up 10%, net profit of 1.76 billion. From the beginning in June 2009, Nike will be the Greater China region separate from the Asia-Pacific region, from June 2009 to February 28 this year, 9 months, the Nike Greater China sold 1.278 billion U.S. dollars accumulated.

Adidas: 62% net profit drop

In these brands, Adidas performance in 2009 should be the worst. Adidas announced in early March the annual reports, annual net profit fell 62% to 245 million euros, while the 2008 full year net profit of 6.42 billion euros. 2009 sales fell 6% to 104 million euros, while revenue last year to 108 million euros. In China, Adidas annual sales of 967 million euros. The exchange rate unchanged, compared with the same period in 2008 decreased 16%; in euro terms, sales decline of 10%.

“First Group” brand competition

Although, according to Nike and Adidas in the financial reporting requirements, difficult to get the two companies in the Chinese market specific sales figures, but even the national brands is narrowing the gap to catch up with Nike, Adidas, Anta catch up , become the highest net profit sports brand. These brands constituted a domestic sports market, “the first group.” In the next few years, the competition between these brands will continue and become increasingly intense, and Anta If you want to go beyond the domestic market, Nike and Adidas, there is a lot of work to do.
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